[Rhodes22-list] November Sail ad

[Arthur H. Czerwonky]

Mike,

Maybe you don't see my purpose, which was to generate leads for GB, not anything I make.  Call it a designated offering.  Maybe the canvas would follow, maybe not, but maybe there is some inexpensive way to tickle boat orders.  Like you say, my only potential for anything I produce is custom for our skippers, and at their request.  If I were looking for random orders, the ad would be a lousy way to spend my dollars, and apparently is also a lousy way to generate R22 'suspects'.  Oh, well...


Now your turn for ideas, bub...

R,

Art

-----Original Message-----
>From: "Michael D. Weisner" <mweisner at ebsmed.com>
>Sent: Nov 4, 2009 6:10 PM
>To: The Rhodes 22 Email List <rhodes22-list at rhodes22.org>
>Subject: Re: [Rhodes22-list] November Sail ad
>
>Art,
>
>Like most of your target audience, I haven't even opened the issue yet.  I 
>will read it tonight and get back to you.
>
>Now, if you could only find a way to get most of your prospective clients to 
>LOOK at your ad you might get a few calls.  Just ask them from da list. 
>Maybe you should just advertise on the list!  Oh yeah, I remember ... see, 
>free publicity isn't so hard ...
>
>Mike
>s/v Shanghai'd Summer ('81)
>Nissequogue River, NY
>
>From: "Arthur H. Czerwonky" Wednesday, November 04, 2009 3:39 PM
>> Mike,
>>
>> Did you see the ad?  It is a simple placement as a for-sale offer for a 
>> simple phone response.  It was never intended as a significant ad piece or 
>> promotion.  A similar approach could tested to offer a "significantly 
>> upgraded" Catalina or other brand.  Initially, Stan might want to delay GB 
>> identification with the upgraded product.
>>
>> I suspect such an ad would need to be repeated in a yearful of issues as a 
>> valid test, I agree.
>>
>> Out on Boca Ciege with Ron on Serenity this morning, what a sail!  I will 
>> need to gain weight to be more effective 'rail meat'.  Y'all come to sunny 
>> Florida!
>>
>> Art
>>
>>
>>
>> -----Original Message-----
>>>From: "Michael D. Weisner" <mweisner at ebsmed.com>
>>>Sent: Nov 4, 2009 3:02 PM
>>>To: The Rhodes 22 Email List <rhodes22-list at rhodes22.org>
>>>Subject: Re: [Rhodes22-list] November Sail ad
>>>
>>>Art,
>>>
>>>One cannot evaluate an advertising campaign in days or even weeks,
>>>especially for a single insertion.  These things take time and continued
>>>exposure.  Now you are going to find out the true cost of a printed media 
>>>ad
>>>campaign!
>>>
>>>Bonne chance,
>>>
>>>Mike
>>>s/v Shanghai'd Summer ('81)
>>>Nissequogue River, NY
>>>
>>>From: "Arthur H. Czerwonky"  Wednesday, November 04, 2009 2:36 PM
>>>{clip}
>>>> BTW, my small ad piece in November Sail has not yet produced prospects.
>>>>
>>>> Imagine, your suspected nemisis is cheering for your success!
>>>{clip}
>>>> Art
>>>
>>>
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>
>
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